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Does Kohls ship to Canada?
Does Kohl’s Ship To Canada Or Offer International Shipping? – Unfortunately. Kohl’s does not offer shipping to Canada. A shipping option to international destinations is also currently unavailable. However, all hope is not lost, read more to find out!
What is Kohls doing wrong?
NEW YORK — Kohl’s plans to cut inventory by roughly 5% this year, be more surgical with discounts and change how it showcases its merchandise to get shoppers to buy after the department store chain reported a big loss and a sales slump in the fourth quarter. A shopper arrives at a Kohl’s store in West Des Moines, Iowa, on Feb.25, 2021. In a conference call with analysts, newly appointed CEO Tom Kingsbury said Kohl’s is making progress in cosmetics with its Sephora partnership, whose beauty shops were launched in 2021 and are being rolled out throughout the chain.
- However, he acknowledged that the department store chain has lost ground in other key categories.
- Candidly, I know we can do better,” Kingsbury said.
- A number of major retailers, Target, Walmart and Home Depot among them, have issued weaker financial outlooks for 2023 in a challenging economic environment for Americans.
But Kohl’s, which has been under pressure from shareholders to revive sales, has been particularly hard hit because it relies heavily on sales of discretionary items like clothing and caters to middle-income shoppers more vulnerable to rising prices.
Does Kohls support LGBTQ?
Love is our favorite color Kohl’s is celebrating Pride Month with our collection featuring bold prints and vibrant colors designed by Kohl’s Diversity Design Council and associates who identify with the LGBTQIA+ community. The collection, available online at Kohls.com and in 600 stores nationwide, features an assortment of graphic tops, plush throws, pillows, candles, and more.
- In celebration of Pride Month, we’re donating $100,000 to the Trevor Project to contribute to the important work they do serving over 1,100 LGBTQ youth with free, confidential crisis counseling.
- Since 2019, Kohl’s has donated $425,000 to the Trevor Project.
- In the coming weeks, our Pride BRG will lead and join fellow associates in celebrating Pride Month.
The group will participate in a number of parades across the country and will have the opportunity to join several company events and local volunteer initiatives. At Kohl’s, we have a long history of supporting the LGTBQIA+ community, our associates and customers.
Is Kohl’s losing money?
Kohl’s Reports Fourth Quarter and Full Year Fiscal 2022 Financial Results – March 01, 2023
Fourth quarter net sales decrease 7.2% and comparable sales decrease 6.6% Fourth quarter diluted loss per share of ($2.49) Introduces full year 2023 financial outlook Committed to strengthening balance sheet, while continuing to return capital to shareholders through the dividend in 2023
Kohl’s Corporation (NYSE:KSS) today reported results for the quarter and year ended January 28, 2023. Tom Kingsbury, Kohl’s chief executive officer, stated, “Kohl’s fourth quarter results reflect meaningful proactive measures we took to better position the business for 2023, as well as sales pressure driven by the ongoing persistent inflationary environment.
Kohl’s has a solid foundation and a highly motivated team with a set of priorities to capitalize on what I see as a substantial opportunity to make a difference in the retail landscape.” Mr. Kingsbury continued, “Our efforts to drive the business are already underway. We are refining our strategy and re-establishing merchandise disciplines with a customer-centric focus across the organization.
I am confident that our efforts will drive improved, and more consistent, sales and earnings performance over the long-term.” Fourth Quarter 2022 Results Comparisons refer to the 13-week period ended January 28, 2023 versus the 13-week period ended January 29, 2022
Net sales decreased 7.2% year-over-year, to $5.8 billion, with comparable sales down 6.6%. Gross margin as a percentage of net sales was 23.0%, a decrease of 1,016 basis points. Clearance markdowns impacted margin by approximately 750 basis points and product cost inflation impacted margin by approximately 200 bps. Selling, general & administrative (SG&A) expenses decreased 0.6% year-over-year, to $1.7 billion. As a percentage of total revenue, SG&A expenses were 27.9%, an increase of 190 basis points year-over-year. Operating loss was $302 million compared to operating income of $450 million in the prior year. As a percentage of total revenue, operating loss was 5.0%, a decrease of 1,195 basis points year-over-year. Net loss was $273 million, or ($2.49) per diluted share. This compares to net income of $299 million, or $2.20 per diluted share in the prior year. Inventory was $3.2 billion, an increase of 4% year-over-year. Operating cash flow was $707 million driven by improvements in working capital during the fourth quarter of 2022.
Fiscal Year 2022 Results Comparisons refer to the 52-week period ended January 28, 2023 versus the 52-week period ended January 29, 2022
Net sales decreased 7.1% year-over-year, to $17.2 billion, with comparable sales down 6.6%. Gross margin as a percentage of net sales was 33.2%, a decrease of 485 basis points. SG&A expenses increased 2.0% year-over-year, to $5.6 billion. As a percentage of total revenue, SG&A expense was 30.9%, an increase of 268 basis points year-over-year. Operating income was $246 million compared to $1.7 billion in the prior year. As a percentage of total revenue, operating income was 1.4%, a decrease of 729 basis points year-over-year. Net loss of $19 million, or ($0.15) per diluted share. This compares to net income of $938 million, or $6.32 per diluted share, and adjusted net income of $1.1 billion, or $7.33 per diluted share, in the prior year. Operating cash flow was $282 million.
2023 Financial and Capital Allocation Outlook For the full year 2023, the Company currently expects the following:
Net sales: A decrease of (2%) to (4%), includes the impact of the 53rd week which is worth approximately 1% year-over-year. Operating margin: Approximately 4.0%. Diluted earnings per share: In the range of $2.10 to $2.70, excluding any non-recurring charges. Capital Expenditures: $600 million to $650 million, including expansion of its Sephora partnership and store refresh activity. Dividend: On February 21, 2023, Kohl’s Board of Directors declared a quarterly cash dividend on the Company’s common stock of $0.50 per share. The dividend is payable March 29, 2023 to shareholders of record at the close of business on March 15, 2023. Debt Reduction: The Company retired $164 million of bonds that matured in February 2023, and expects to retire $111 million of bonds maturing in December 2023.
Fourth Quarter 2022 Earnings Conference Call Kohl’s will host its quarterly earnings conference call at 9:00 am ET on March 1, 2023. A webcast of the conference call and the related presentation materials will be available via the Company’s web site at investors.kohls.com, both live and after the call.
Cautionary Statement Regarding Forward-Looking Information and Non-GAAP Measures This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to identify forward-looking statements.
Such statements are subject to certain risks and uncertainties, which could cause the Company’s actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to, risks described more fully in Item 1A in the Company’s Annual Report on Form 10-K and Item 1A of Part II of the Company’s Quarterly Report on Form 10-Q for the first quarter of fiscal 2022, which are expressly incorporated herein by reference, and other factors as may periodically be described in the Company’s filings with the SEC.
- Forward-looking statements relate to the date initially made, and Kohl’s undertakes no obligation to update them.
- In this press release, the Company provides information regarding adjusted net (loss) income and adjusted diluted (loss) earnings per share, which are not recognized terms under U.S.
- Generally accepted accounting principles (“GAAP”) and do not purport to be alternatives to net income as a measure of operating performance.
A reconciliation of adjusted net (loss) income and adjusted diluted (loss) earnings per share is provided in this release. The Company believes that the use of these non-GAAP financial measures provides investors with enhanced visibility into its results with respect to the impact of certain costs.
- Because not all companies use identical calculations, these presentations may not be comparable to other similarly titled measures of other companies.
- About Kohl’s Kohl’s (NYSE: KSS) is a leading omnichannel retailer.
- With more than 1,100 stores in 49 states and the online convenience of Kohls.com and the Kohl’s App, Kohl’s offers amazing national and exclusive brands at incredible savings for families nationwide.
Kohl’s is uniquely positioned to deliver against its strategy and its vision to be the most trusted retailer of choice for the active and casual lifestyle. Kohl’s is committed to progress in its diversity and inclusion pledges, and the company’s environmental, social, and corporate governance (ESG) stewardship.
| KOHL’S CORPORATION CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) | ||||||||||||
| Three Months Ended | Twelve Months Ended | |||||||||||
| (Dollars in Millions, Except per Share Data) | January 28, 2 023 | January 29, 2 022 | January 28, 2 023 | January 29, 2 022 | ||||||||
| Net sales | $ | 5,775 | $ | 6,220 | $ | 17,161 | $ | 18,471 | ||||
| Other revenue | 244 | 279 | 937 | 962 | ||||||||
| Total revenue | 6,019 | 6,499 | 18,098 | 19,433 | ||||||||
| Cost of merchandise sold | 4,444 | 4,155 | 11,457 | 11,437 | ||||||||
| Gross margin rate | 23.0 | % | 33.2 | % | 33.2 | % | 38.1 | % | ||||
| Operating expenses: | ||||||||||||
| Selling, general, and administrative | 1,677 | 1,687 | 5,587 | 5,478 | ||||||||
| As a percent of total revenue | 27.9 | % | 26.0 | % | 30.9 | % | 28.2 | % | ||||
| Depreciation and amortization | 200 | 207 | 808 | 838 | ||||||||
| Operating (loss) income | (302 | ) | 450 | 246 | 1,680 | |||||||
| Interest expense, net | 78 | 65 | 304 | 260 | ||||||||
| Loss on extinguishment of debt | — | — | — | 201 | ||||||||
| (Loss) Income before income taxes | (380 | ) | 385 | (58 | ) | 1,219 | ||||||
| (Benefit) Provision for income taxes | (107 | ) | 86 | (39 | ) | 281 | ||||||
| Net (loss) income | $ | (273 | ) | $ | 299 | $ | (19 | ) | $ | 938 | ||
| Average number of shares: | ||||||||||||
| Basic | 110 | 134 | 120 | 146 | ||||||||
| Diluted | 110 | 136 | 120 | 148 | ||||||||
| (Loss) Earnings per share: | ||||||||||||
| Basic | $ | (2.49 | ) | $ | 2.23 | $ | (0.15 | ) | $ | 6.41 | ||
| Diluted | $ | (2.49 | ) | $ | 2.20 | $ | (0.15 | ) | $ | 6.32 |
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Source: Kohl’s Multimedia Files: View all news
Do people shop at Kohls?
Retail & Trade
Premium Premium statistics Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access. Published by Jun 28, 2022 This statistic illustrates the share of Americans who shopped at Kohl’s in person (not online) in the last 12 months as of 2018, by age.
Is Kohl’s in other countries?
Can I ship to an APO/FPO address? – Yes! While we do not currently ship to international destinations directly, we do ship to all APO/FPO addresses. To place an order at Kohls.com, your billing address must be within the U.S. This includes Alaska, Hawaii and military (APO/FPO) addresses.
Does Kohls deliver to the UK?
Shopping outside the U.S.? Kohl’s currently only ships to U.S. addresses and APO/FPO addresses, so you may see the following message if shopping Kohls.com outside the U.S. If you are shopping outside the U.S. but want to ship your order to your U.S. address, you may need to use a proxy or VPN to access Kohls.com. In the U.S. and seeing the message above? Your service may originate outside the U.S. Please disable your proxy service or VPN if you are currently using one.
- If you would like to use one of these services while in the U.S., please see the options for international customers below.
- Are you an international customer? We recommend using a reputable VPN service that provides an internet connection in the U.S.
- Remember that you need a U.S.
- Address for billing and shipping, or check out our International Shipping page,
Not sure which service to use? You can check out this list of providers, (Note: These are not affiliated with Kohl’s nor do we endorse or support any of these service providers.) Please make sure your provider is located in the U.S. Are you a military customer? You may not need a proxy or VPN as your military connection may be recognized as a U.S.
Is Amazon trying to buy Kohls?
Amazon was not among the bidder for Kohl’s, but the two retailers already work together. You can bring your Amazon returns to any Kohl’s location and that relationship has been a positive one for both companies. Kohl’s and Amazon, however, could do a lot more together.
Why is Amazon in Kohl’s?
A Mutually Beneficial Partnership – That pilot program was a partnership with Amazon that saw Kohl’s stores in Chicago and Los Angeles accepts returns for the internet retailer. It was an unlikely partnership that nobody expected – and it proved remarkably effective for both parties.
Amazon, for its part, to return unwanted items without having to build a physical presence around the US. Kohl’s got what it needed as well, in the form of a massive influx of foot traffic into participating locations. That traffic proved valuable, driving a 9% increase in customers and an 8% boost to revenues during the pilot period.
It was that performance that drove Kohl’s to expand the program to all of its locations beginning in July. The Shops @ Rockvale in Lancaster, PA features over 90 stores. Come and enjoy a day of shopping at our premium outlet mall or call 717-293-9292 today!
What is Kohls known for selling?
From Wikipedia, the free encyclopedia This article is about the department store. For other uses, see Kohl,
| Type | Public |
|---|---|
| Traded as |
|
| Industry | Retail |
| Founded | September 12, 1962 (61 years ago) in Brookfield, Wisconsin, U.S. |
| Founder | Maxwell Kohl |
| Headquarters | Menomonee Falls, Wisconsin, U.S. |
| Number of locations | 1,165 (As of Jan.29, 2022) |
| Key people | Tom Kingsbury ( CEO & Director) |
| Products | Clothing, footwear, jewelry, beauty products, furniture, decor, bedding, bath, toys, books, appliances, electronics, and housewares. |
| Revenue | US$ 19.43 billion (2021) |
| Operating income | US$1.68 billion (2021) |
| Net income | US$938 million (2021) |
| Total assets | US$15.05 billion (2021) |
| Total equity | US$4.66 billion (2021) |
| Number of employees | ~99,000 (2021) |
| Website | kohls.com |
Kohl’s (stylized in all caps ) is an American department store retail chain, operated by Kohl’s Corporation. As of December 2021 it is the largest department store chain in the United States, with 1,165 locations, operating stores in every U.S. state except Hawaii,
The company was founded by Polish immigrant Maxwell Kohl, who opened a corner grocery store in Milwaukee, Wisconsin, in 1927. It went on to become a successful chain in the local area, and in 1962 the company branched out by opening its first department store. British American Tobacco Company took a controlling interest in the company in 1972 while still managed by the Kohl Family, and in 1979, the corporation was sold to BATUS Inc.
A group of investors purchased the company in 1986 from British American Tobacco and took it public in 1992. Kohl’s is headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, It became the largest department store chain in the United States in May 2012, surpassing its biggest competitor J.C.
Penney, The company is listed on both the S&P 400 and the Fortune 500, In terms of revenue, the chain was the 23rd-largest retailer in the United States in 2019. As of 2013, Kohl’s was the second-largest U.S. department store company by retail sales. As of February 2023, the current CEO is Tom Kingsbury, who accepted the position after serving on an interim basis since December 2022.
He replaced Michelle Gass once she took a position with Levi Strauss,
What happened to apt 9 brand at kohls?
A 13% sales drop and $12 million loss ‘exceeded expectations’ for Kohl’s 
Signage and hand sanitizer stations have been set up throughout reopened Kohl’s stores. Photo credit: Kohl’s Corp. Last updated on November 18th, 2020 at 02:19 pm Menomonee Falls-based on Tuesday reported a 13.3% decrease in comparable sales and a net loss of $12 million for the third quarter of fiscal 2020.
Total revenue was $3.97 million, down 14% from the same period last year. Kohl’s said its Q3 performance exceeded expectations as the retailer continues to weather the COVID-19 pandemic and subsequent financial crisis. Despite a slow back-to-school season, the company saw “significant improvement” in overall sales and earnings compared to last quarter, which brought a 22.9% decrease in comparable net sales and a net loss of $47 million.
The retailer $500 million during the first quarter of fiscal 2020 after temporarily shutting down its entire store footprint at the onset of the pandemic. In September, the retailer corporate workforce by approximately 15% due to ” ongoing pressures of the COVID-19 pandemic on the business.” “I continue to be very proud of how our organization is navigating through the COVID-19 pandemic,” said chief executive officer Michelle Gass in a statement.
- Digital sales for Q3 were up more than 25% over last year.
- In addition, Kohl’s fully paid off a $1 billion revolver loan balance, ending the quarter with $1.9 billion in cash.
- Ohl’s made several adjustments this year’s holiday shopping season, considering the pandemic, including a greater emphasis on the early portion of the season with an early Black Friday campaign, Gass said, adding the company is so far pleased with how the season has kicked off.
“From a product standpoint, we are leaning into product categories that have been performing for us, categories like home, active and even toys, that become even more important during the holiday season,” she said. With an increase of online holiday shopping expected this year, Kohl’s will have to put in extra effort to drive traffic to its 1,100 store locations, which remain a pillar of its business model, by raising awareness of its store and curbside pick-up services.
- The company has rolled out additional in-store health and safety measures, such as limited hours, increased cleaning and social distancing markings.
- The company expects to see more “practical gifting” and focus on value during this holiday season, Gass said.
- Beyond the holidays, Kohl’s will continue focusing on high-growth product categories such as active, which will see a 20-30% expansion of in-store space in 2021.
Also next year, Kohl’s will launch FLX, its own private athleisure brand for men and women. Kohl’s said it will exit eight underperforming brands, including Chaps and Apt.9 in women’s, as it shifts focus toward the Nine West brand. It also plans to expand its Lands’ End brand line to 300 more stores and introduce Cole Haan as a new offering in the shoe category.
Why did Kohl’s get rid of jewelry?
Beauty call – Kohl’s has been trying for years to become a serious player in the beauty sector after having ceded it to Macy’s and J.C. Penney, which houses Sephora shops. In fact, building a sizable beauty was a linchpin of Kohl’s “Greatness Agenda” in 2014, with the company hoping beauty would grow from 2% of sales then to 5% in short order, helped by so-called “beauty concierges.” While Kohl’s has shown strength in fragrance, beauty has not yielded the upside the company planned on, as it has faced stiff competition from strip mall neighbors Target and Ulta Beauty, and to a lesser extent CVS and Walgreens.
- Ohl’s is now planning beauty shops three times the size of its current ones, staffed with beauty advisors.
- The category is crucial to solving a riddle that has bedeviled Kohl’s for years: how to get more shoppers to come to store and indulge, rather than just popping into the store for a quick in-and-out trip.
A big part of its plan is to keep building its e-commerce business. Online shopping, which accounted for nearly a quarter of sales pre-pandemic, spiked to as much as 40% at the peak of the pandemic. Ultimately, it’s expected to settle in somewhere in the middle of those two percentages.
- In-store, Kohl’s will reduce its assortment within some brands as much as 40%.
- It will shrink its offering of handbags, fine jewelry, and men’s suits—areas that have seen sales decline—making space to increase inventory of healthier categories.
- That gives us the flexibility to lean into growth categories, test, learn, iterate—kill what’s not working, scale what is,” says Gass.
And hopefully finally yield that long elusive growth. Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today,
Why did Kohl’s stop selling Jennifer Lopez?
Kohl’s department store drops brands as losses mount Published: 20:37 BST, 19 May 2020 | Updated: 21:19 BST, 19 May 2020
- Kohl’s announced Tuesday it would remove eight brands from its department stores following a major loss in the first quarter as the lockdowns took hold.
- The company said brands including, Juicy Couture and Popsugar would be dropped from stores amid fears the demand for women’s apparel would remain weak.
- Kohl’s has been hard-hit by the shutdowns with people turning away from shopping on non-essential items.
- ‘Exiting them (the 8 brands) will create focus and clarity on the brands that will continue,’ Chief Executive Officer Michelle Gass told a post-earnings call
‘We’re still highly committed to the women’s business. In the short term, we’re facing some challenges here.’ Kohl’s department store announced Tuesday that it will no longer stock eight brands including Jennifer Lopez and Juicy Couture after a worse-than-expected first quarter report Kohl’s is ending a partnership with Jennifer Lopez that began about a decade ago
- Kohl’s, which has partnered with Jennifer Lopez for about a decade and began selling Juicy Couture in stores in 2014, will also cease selling Dana Buchman, Mudd, Candie’s, Rock And Republic and Elle.
- The brands dropped focused around women’s apparel and the Marc Anthony Collection, from Jennifer Lopez’s ex-husband, will remain in stores.
- Department stores have struggled even before the pandemic as consumers shift to online shopping.
- But the pandemic has added to the sector’s woes and Kohl’s was forced to close all 1,100 stores across the US as stay-at-home orders spread across the nation.
- The company furloughed 85,000 employees, providing two weeks of pay and continuation of existing health benefits.
Kohl’s reported a 24 percent surge in online sales in the quarter and more than 60 percent in April and said it had now reopened nearly half its U.S. stores as restrictions eased.
- However, the shopping experience will be greatly changed, with Kohl’s saying it would keep fitting rooms closed, reduce operating hours and encourage shoppers to maintain distance with one another.
- Despite the increase in online sale, shares in the department store chain fell about 8 percent Tuesday morning after it reported a bigger-than-expected first-quarter loss.
- ‘Our financial performance, like many other retailers, will be materially impacted by COVID-19 in 2020,’ Gass said.
- ‘While we have a fast-growing digital business, it has only replaced a small portion of the sales loss from our entire store base.
- ‘There are customers in our stores and we’re happy about that and we’re encouraged by seeing the progressive improvement of the stores that have now been open two weeks we’ve seen them ramp up in their second week,’ she added.
For the quarter ended May 2, net sales fell about 44 percent to $2.16 billion and the company reported a net loss of $541 million. This was down from around $3.8 billion during the same time in 2019. Kohl’s was forced to close all 1,100 stores across the US and furlough 85,000 employees as stay-at-home orders spread across the nation.
- Pictured store manager Michael Henningsen sets up barriers for a drive-through lane at Kohl’s in Erie, Pennsylvania on May 8 Excluding items, it lost $3.20 per share, far worse than forecasts of a $1.80 loss, according to Refinitiv data.
- While dropping the down-trending women’s brands, Gass announced that the company will later this year introduce Los Angeles-based TOMS and Dodgeville-based Lands’ End to its website and stores.
‘Lands’ End is an iconic brand and a market leader in the classic-casual lifestyle,’ said Gass. ‘Beginning this fall, we will offer the full Lands’ End assortment on Kohl’s.com as well as feature a shop-in-shop experience in 150 of our stores.’ The results follow bankruptcy filings by peers J.Crew, Neiman Marcus and J.C.
- In contrast Walmart and Home Deport released their successful first quarter earnings Tuesday.
- Walmart sales have soared by 74 per cent and Home Depot sales have risen 7 per cent.
- It highlighted the burgeoning gap emerging in the industry between firms offering items deemed essential amid the pandemic and those selling non-essential goods.
- US retail giant Walmart has come out on top during the crisis as people stockpiled groceries and household items when states went into lockdown and turned to online shopping to avoid any risk of contracting the virus by visiting bricks-and-mortar stores.
- Home Depot has also benefited from a change in habits in lockdown life as people stuck in their homes turn to DIY as a new hobby.
- The mixed results from the retailers Tuesday led Wall Street to also record mixed results, just a day after the market had its biggest jump in more than five weeks.
- The S&P 500 was trading flat off the back of the news, wavering between gains and losses for the first half of the day.
- It is still down about 13 percent from its all-time high in February.
Shares in Walmart gained 0.8 percent Tuesday, while Home Depot fell 1.4 percent and Kohl’s plunged a dismal 8.2 percent following their earnings releases.
- The tale of two retail industries is emerging as Americans have been hard-hit by the pandemic, with more than 33 million Americans filing a claim for unemployment benefit since the shutdowns began in mid-March.
- And even those still in a job are spending with caution as fears rise that they could be unemployed in the next few months.
- Data released last week by Visa revealed consumers are using their credit cards only for groceries and drugstores as they attempt to cut back on their debt and increase savings amid the economic uncertainty
Data on credit card spending from visa showed a 20 percent increase in spending on groceries and at drugstores while travel spending was hit by an 80 percent decrease in April
- Signs that shopping habits will return to some sort of normalcy are emerging however, with GPS data revealing that visits to retail stores and counter service restaurants across the US are almost back to pre-COVID-19 lockdown levels.
- The data, compiled by SafeGraph, shows that visits to bars, shopping malls and sit down restaurants are now slowly increasing after nearly all 50 states eased coronavirus lockdown restrictions.
- The data also shows that the likes of Mississippi, Alaska, Alabama, Montana and Arkansas are the states showing levels of foot traffic that are closest to being normal.
- Those five states have all lifted stay-at-home orders and businesses have reopened.
: Kohl’s department store drops brands as losses mount
Is Kohl’s discontinuing Sonoma brand?
Kohl’s turnaround includes revamping Sonoma brand
As part of its turnaround plan dubbed the “Greatness Agenda,” Kohl’s has revamped its 22-year-old store brand Sonoma, recently re-launching it in stores. “Sonoma Goods for Life,” which includes mens, women’s, and kids apparel as well as home goods, has undergone a design, packaging, and marketing revision that Michelle Gass, Kohl’s chief merchandising and customer officer, says will be “a more exciting and cohesive offering.” Much of the offerings have been simplified, quality is higher, and the supply chain will move more swiftly in order to cut back on promotions and move inventory, according to from Fortune magazine.
Kohl’s revamp of its Sonoma brand could be a sign of good things to come for the struggling retailer, especially if it proves to be a microcosm of the retailer itself. Kohl’s enjoys high loyalty among many of its customers and has an advantage of stores located mostly away from malls (which provides easier access and plenty of dedicated parking).
- But the same stores are often muddled and employees aren’t always helpful to shoppers.
- This makes for several “pain points” that can make shopping there problematic, Shelley E.
- Ohan, VP of retail consulting at store analytics firm RetailNext, told Retail Dive earlier this year.
- I almost think that they’re focused on so many strategies that maybe they’re walking away from some important areas,” she said of its turnaround.
Now, it seems that Kohl’s is applying a tight focus to the Sonoma brand re-launch, which began more than a year ago with the hiring of brand consulting company Graj & Gustaven. Heeding its advice, the retailer moved some offerings under the Sonoma brand to other in-house brands, including some jewelry, women’s T-shirts, and holiday home decor.
- This shift has helped Kohl’s focus on the quality of the remaining products under the brand.
- If the Sonoma revamp succeeds, Fortune says that Kohl’s may use its turnaround as a guide for re-launching other in-house brands.
- It’s a crucial part of its business, with private-label brands bringing in almost half of Kohl’s annual sales, according to Fortune.
“The health of our private brands is critical to our success,” Gass told Fortune. “Given that this is our largest brand, it touches the most categories than any other brand; it has big implications.” : Kohl’s turnaround includes revamping Sonoma brand
